December Love Rush: Why Weddings and Gift Registries Come Alive This Season.

There is something about December in Nigeria that makes love feel louder. Maybe it’s the weather or the excitement of Detty December that makes everyone a little braver than usual. It could also be the arrival of IJGBs from abroad with accents you never knew existed. Whatever the reason, December always feels like the unofficial relational season-family, romantic , friendships and everything in-between.

Towards November the atmosphere begins to change. Suddenly love songs somehow sound sweeter, The crazy honk of horns in Lagos traffic suddenly sounds like an orchestra and every weekend becomes a wedding marathon. By the second week of December, it is almost guaranteed that someone you know will get engaged. Sometimes it is the couple that has been together for seven years. Other times it is the couple that just met in August and are now picking asoebi. December holds that much power.

Somewhere in the middle of all this excitement, something else also comes alive in December. Gifting!. Generosity becomes the theme of the month.

Even Uncle Jide, the renowned stingy koko of the family, feels a wave of generosity and suddenly begins to ask for everyone's account details or be nice enugh to bless corporate client or favourite niece with a SincerelyYours (SY) Hamper 😌.

Do you think he has turned a new leaf? For where? 🤣.

It's the December effect!

Which makes it the perfect time to create a Gift Registry

I mean, the mood is already right; you might as well milk it 😌.

The truth is, as we approach the end of the year, people tend to do a lot of reflecting. You look back at eleven months of life. You think about who stayed consistent, who held you down, and who made the year feel lighter.

For many couples, that reflection becomes courage. Courage to propose. Courage to commit. Courage to start building something that lasts.

What better time is there to say "I do" than when families are around, there is food everywhere, and everyone is in a celebratory mood?

You get a house filled with people who came back home not just for the holidays but to celebrate with you, one full of laughter. Full of that chaotic Nigerian energy that makes a wedding memorable even if small things go wrong.

December is already chaotic as it is. You have work parties, family dinners, travel plans, and of course wedding invitations everywhere. The last thing anybody needs is the stress of trying to guess what to buy for a couple that already has five kettles and three sets of plates they did not ask for.

You're not just watching your wishlist come alive by creating a Gift Registry; you're making gift-giving an easy-peasy task for your guests.

Most importantly, through your gift registry, you give those who couldn't make it to your event because they've gone home to their families an opportunity to still be a part of your big day. Your diaspora cousins, aunties and uncles earning pounds and dollars no longer have an excuse!

Even those who love to buy 'surprise gifts' have openly admitted that a Gift Registry makes life easier during this season.

It is funny how predictable the season is. Every year you will see at least three proposal videos go viral. Every year somebody will tweet that love is in the air. Every year someone will claim that they do not want to marry, then show up with engagement photos before New Year’s Day. And every year couples will plan their lives with more clarity because the season reminds them that tomorrow is not promised.

Contrary to popular beliefs, weddings in December aren't about ending the year on a perfect note. It is about intention. It is about that feeling of wanting to go into a new year with someone you can build with. It is about celebrating your wins with the people who matter.

And creating a Gift Registry in this season is about making the whole journey easier and simplifying the stress that comes with these big decisions.

You’re getting married this December? 🤭 Congratulations! 🥳

You’ve made it out of this hellhole called the dating world, and we’re super excited for you. We can’t wait for you to create your Gift Registry with us via our website, www.sincerelyyours.com.ng

It'll be such a delight to see you jump for joy because you received everything you needed for the journey ahead.

That, for us, is the highlight of every December. 🥹 When the proposals start rolling in, the wedding hashtags start appearing and the registry links begins to fly around, we smile because we know what this means for someone out there.

😁 And honestly, we would not have it any other way.